Work / il manifesto
A publishing platform,built around the newsroom.
A custom publishing platform for an audience of 380k users: Pulse CMS, a Next.js web application, subscriptions, ReachOut campaigns and personalised discovery with MeMa AI.
The company
il manifesto is an Italian daily newspaper owned by its journalists’ cooperative. Its digital publication reaches an audience of 380k users and receives 10 million pageviews per month.
The project
Reach Out Labs built il manifesto’s custom headless CMS, Pulse, and its Next.js web application. From the WordPress migration and real-time syncing to the ongoing management of subscriptions, campaigns and product development, the partnership connects the newsroom’s work with the needs of its readers.
What we did
Custom headless CMS
We built Pulse with custom features tailored to il manifesto’s publishing needs, including the migration from WordPress and real-time syncing to keep content up to date.
Next.js web application
We developed the Next.js-based web application that brings the publication’s journalism to its readers, connected to Pulse.
Subscriptions and user management
We maintain the subscription and user management system, supporting the ongoing relationship between the publication and its readers.
Marketing and communication
We run marketing and communication campaigns through ReachOut, helping il manifesto stay in touch with its audience and support its subscription business.
Personalisation and discovery
More than 100 million raw analytics events have been ingested into ReachOut to support ongoing personalisation of the reader experience. The integrated MeMa AI platform serves recommendations and content search, helping readers discover relevant journalism.
Infrastructure and scalability
We manage the platform’s infrastructure and scalability to support the publication’s audience and ongoing growth.
Analysis and product consultancy
We provide ongoing analysis and product consultancy, translating audience insights and the publisher’s needs into decisions about the digital experience.
Pulse at the centre
Pulse is the custom headless CMS we built for il manifesto. Its tailored features support the publisher’s editorial work, while the WordPress migration and real-time syncing connect its publishing workflows. Alongside Pulse, ReachOut powers marketing and communication campaigns and supports the ongoing personalisation of the reader experience.
Discovery with MeMa AI
MeMa is the custom AI platform integrated into il manifesto’s digital experience. It serves content recommendations and content search, helping readers explore the publication’s journalism and find stories relevant to them.
Audience and reach
The publication,in numbers.
Audience and usage figures supplied by Reach Out Labs, October 2026. Analytics events are cumulative and support ongoing personalisation.
- 380k
- users in the audience
- 10M
- pageviews per month
- >100M
- raw analytics events ingested to date
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